نوع مقاله : مقاله پژوهشی
نویسندگان
1 استاد جامعهشناسی ارتباطات بینالملل دانشگاه امام صادق(ع)
2 دانشجوی دکتری سیاستگذاری فرهنگی دانشگاه امام صادق(ع)
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The effect of media on individuals and society has been one of the oldest fields of study in communications and involves various theories. Most of these theories have studied the effects of media through belief and attitude change of the audience regardless of the fact that how changes in one's beliefs or attitude will change one's behavior. Recently many works have been written on the relation between attitude and behavior، therefore، a question may raise here and that is how the media affects the audience behavior?
Todays، the concept of social axioms defines the bases of conscious and unconscious acts in a society. The present article، through studying the concept of social axiom and adjusting it with Gerhard Maletzke and Riley and Riley's models of communication ، attempts to study the interactive effects of the two on each other. On the other hand، through studying Gerhard Maletzke and Riley and Riley's models of communication، simplifying them and adjusting them with modern theories of related fields، some corrections are suggested especially on Riley and Riley's model of communication.
At the end of the article a model is presented based on Riley and Riley's model of communication which studies socio-cultural axioms through the window of communications and attempts to analyze them. Through this model، the effects of media on the deeper layers of a society are explained and finally some analytical examples of this model and its practicality are given.
کلیدواژهها [English]